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When it comes to cigarette branding, Marlboro stands at the top as a global icon. Known for its rugged cowboy imagery, Marlboro has long positioned itself as a symbol of masculinity, freedom, and Western lifestyle. It’s a premium brand under Philip Morris International, heavily marketed and widely recognized across the globe.

In contrast, Rothmans, owned by British American Tobacco, has a more refined, traditional European identity. It positions itself as a sophisticated and smooth alternative, often appealing to mature smokers who prefer a more understated image.

Horizon, while less globally prominent, is often marketed as a value-for-money option. It targets budget-conscious smokers who want a decent smoking experience without paying a premium. The brand focuses less on image and more on practicality.

JPS (John Player Special) sits somewhere between premium and budget. Once associated with motorsport sponsorships, particularly Formula 1, JPS has a bold, classic British identity. Today, it offers strong value with modern branding and tends to attract a younger, price-sensitive audience.